THE GLOBAL BRANDING OF STELLA ARTOIS Case Study Example | Topics and Well Written Essays - 500 words

THE GLOBAL BRANDING OF STELLA ARTOIS - Case Study Example This number is low contrasted with different businesses, for example, tobacco, alcohol, and soda pop enterprises. In this way, it would be suitable for Interbrew to make the most of this open door by building up a worldwide brand and venturing into business sectors that are unexplored by procuring brewers in both developing and develop markets. Stella Artois is surely the best lead brand for the organization. Right off the bat, it is obvious from the case that the brand is doing especially well in the worldwide market. For example, the worldwide volume of Stella Artois rose by 97 percent somewhere in the range of 1992 and 1999, which was exceptional thinking about the degree of rivalry (Beamish and Goerzen 108). Stella Artois likewise fills in as the best worldwide leader brand since it has set up great notoriety in the European market and past. As per the case, Stella Artois is viewed as the â€Å"European premium lager,† which plainly shows how well the brew has been gotten in the European market. In this manner, as much as Stella Artois has endured in one manner or the other, it despite everything fills in as the correct lead brand for the organization. Interbrew’s move to concentrate its techniques on urban communities as business sectors rather than nations has various preferences. Initially, the methodology is valuable to the organization as in it permitted Interbrew the chance to offer the correct preparing to its staff. Furthermore, the technique was beneficial since it guaranteed that Interbrew got wide media inclusion. Thirdly, the technique guaranteed that Interbrew increased more profit for showcasing and advancement venture. Also, the technique seemed beneficial to the organization since it empowered the organization to deal with advertising and dissemination (Beamish and Goerzen 114). Different points of interest related with the system incorporate upgrading brand mindfulness in the urban areas. In any case, the procedure was additionally connected with various drawbacks, including constraining the brand

Diamond cites multiple factors Essay

A story of two fundamentally the same as homesteads, 500 years separated in time, in Montana and in Greenland individually, lays everything out for Jared Diamond’s cavort round the known world with a natural idea in his mind. One ranch succeeded, and the other crumbled. Here parts of the bargains, and sufficiently sure, another couple of dozen anecdotes of human indiscretion follow following. The book peruses like a spin-off of Diamond’s Pulitzer Prize winning title of 1997: Guns, Germs and Steel: The Fates of Human Societies despite the fact that the center this time is all the more immovably on the social orders that fizzled. A similar singling out recipe is utilized, and the equivalent blustery tone makes Collapse a genuinely simple read, in spite of its overwhelming subject and broad range. The book’s focal postulation is that it is topography, more than history, that at last causes the end of individual human networks and social orders. This is maybe to be expected from a teacher of geography and physiology at the University of California in Los Angeles. The solidified squanders of Greenland and the striking stone heads of Easter Island are introduced as horrid tokens of past civilisations. Jewel refers to numerous components, for example, ecological change, environmental change, threatening neighbors, loss of exchanging accomplices and a poor reaction to rising natural issues as the reasons for decay and eventually the breakdown of these social orders. He is at his best when he discusses littler, progressively disconnected and pre-mechanical gatherings, placing every one of us at the top of the priority list of a previous time when individuals for the most part lived in towns as opposed to urban communities. The book shifts, be that as it may, and applies a similar sort of investigation to enormous city-based developments like the old Maya of South America and increasingly blended present day economies, for example, China and Australia. In these cases, as is commonly said, the situation starts to get interesting and when Diamond gets this show on the road gem ball out, he predicts that China, â€Å"the reeling giant† should apply its normal top-down draconian weights to natural issues similarly that it upheld an exacting check on the birth rate. Diamond’s harmless depiction of China’s ruthless one kid controlling as â€Å"family arranging approaches †¦ striking and successfully conveyed out† underplays the way of life move that would need to happen if at any time a western popular government were to attempt a comparable strategy in help of natural changes. One can’t help believing that Diamond has not yet got his head round the idea of globalization and the bewildering limit that cutting edge majority rules systems have for mechanical answers for the old emergencies of gracefully and request of crude assets. His fairly chatty end â€Å"Globalization makes it unimaginable for current social orders to crumple in isolation†¦ just because we face the danger of a worldwide decline† basically extends the crude example to a greater scale. This book is a reminder. A portion of its cases are misrepresented, as when the circumstance of present day Australia is contrasted with â€Å"an exponentially quickening horse race† which for Diamond implies â€Å"accelerating in the way of an atomic chain response. † The analogies might be miserably blended, however the point he is making is clear and fundamentally significant. After a lackadaisical meander through the greater part of human civilisation as we probably am aware it, Diamond reaches calming inferences about the expense of missteps that we should, hypothetically in any event, have the option to anticipate and manage before they become deadly and last mistakes. While we will most likely be unable to concur with the entirety of his decisions, we surely are under water to Jared Diamond for giving us, once more, a grasping arrangement of all around drawn scenes and a lot of something to think about.

Criseyde: Negligence, Manipulation and the Lack of Willpower :: Essays Papers

Criseyde: Negligence, Manipulation and the Lack of Willpower We as a whole realize what it resembles to be forced into a relationship. OK, perhaps we wear not ALL comprehend what it resembles, however the vast majority of the general dating populace has had this experience. It works along these lines: your companion Susan comes to you and reveals to you that your other companion Jim likes you, you never truly considered Jim in this wayâ€but start to feel that there could be a little science there. Susan adores playing relational arranger. She is steady and won't stop until she gets what she needs. At long last, you end up going on a couple of dates with Jim, yet the relationship never truly blooms. This situation sounds similar to the tale about the constrained relationship of Troilus and Criseyde, by Pandarus, in Geoffrey Chaucer’s Troilus and Criseyde. The main distinction between my genuine situation and the relationship of Troilus and Criseyde is that when Criseyde at long last succumbs to Troilus, which eases his ‘lovesick ness’, she leaves him for another man. Also, in spite of the fact that Susan was constant, she never remained in the room when you and Jim ‘turned off the lights.’ Criseyde alters her perspective soon after the peruser is educated that Criseyde and Troilus are infatuated, and Troilus has improved as a knight and a superior man due to this affection. For what reason would a lady leave in the wake of getting so genuinely associated with a relationship? As the content says, â€Å"For she started to turn her sparkling face/Away from Troilus, took of him no notice,/And cast him clear out of his lady’s effortlessness,/† (st. 2, 179)â€Criseyde just diverted her head from Troilus, taking â€Å"of him no heed† and proceeding onward to Diomede. I accept that Criseyde was unreasonable in her activities, yet she was constrained into the relationship because of two shortcomings that she has: her own carelessness to the significance of the circumstance and an absence of self control. Criseyde is (apparently) manipulative, yet Pandarus effectively controls her simultaneously. From the earliest starting point, the peruser understands th at Criseyde isn't keen on a relationship, however her unusual uncle doesn't pay heed.

Vincor International Analysis

Vincor International objective is to get one of the main five wine organizations on the planet as far as income. So as to achieve this objective they have executed a corporate methodology that centers around utilizing their current amazing situation in market to help them creating deals, showcasing, appropriation capacities on a worldwide scale. The procedure likewise incorporates procuring new wineries and wine marks in new rising area in the wine showcase additionally called â€Å"New World regions†(Vincor, 2005) all through the world. All the more decisively Vincor International procedure for developing the pieces of the overall industry included the six after vital activities: â€Å"(1) accentuating the turn of events, deals and showcasing of wines in the quickest developing fragments of the market, especially the exceptional wine portions; (2) proceeding to take part in the superior wine classification through the advancement of premium brands that we own; (3) extending the deals and conveyance venture of our brands into locales which are steady of New World wines; (4) proceeding to finish acquisitions of premium marked wine organizations in New World wine districts; (5) extending the gracefully of premium grapes and, specifically, Canadian grapes to fulfill the developing interest for premium VQA wines; and (6) forming ice-wine into a universal extravagance item, profiting by the notoriety of Inniskillin. † (Vincor, 2005) With respect to the â€Å"New world† (Vincor, 2005) extensions, Vincor vital activities include in developing in profit are to improve working pay by securing new wineries and legitimizing and coordinating the tasks. This will likewise allows the development of the company’s product offering and the extension of the company’s flows marks by giving new appropriation openings. Porter’s Five Forces Model Risk of Entry by potential contenders: Vincor International ought not be excessively undermined by the section of potential rivals in their market. This is on the grounds that the wine business is a market with fundamentally high obstructions of passage. So as to begin an effective wine creating business an organization needs altogether enormous capital ventures. Given the multifaceted nature of the wine business a solid information is additionally required so as to create quality wine comparable to contenders and understanding the market. At last another participant will likewise be confronted with a protracted procedure so as to start its business, authorizing systems and prerequisite are long and land and vineyard arrangements make it for a delayed beginning creation. Henceforth given these various snags the risk of new contestants for Vincor International is depicted as low. Force of contention among built up firms: According to the Vincor International data structure â€Å"the worldwide wine industry is seriously competitive†. (Vincor International, 2005) This implies there is a great deal of makers around the globe that seeks rack space and customers taste. The contention is extreme, the organizations in this market need to serious on value, quality, brand acknowledgment as well as appropriation. The main drivers in the wine business that will make the item stand apart appear to be item quality. The Intensity of contention among built up firms is portrayed as high. Haggling intensity of purchasers: Vincor worldwide have deals far and wide and their primary purchasers are customers, wholesalers, government alcohol sheets and retail locations. When selling legitimately to buyers and retail locations the bartering power lays with the purchaser in light of the fact that there are such a significant number of wines to browsed. With respect to wholesales and government alcohol board the bartering intensity of purchaser is considerably more grounded in light of the fact that there are scarcely any of them and there is a ton of wine to browse. Subsequently, the haggling intensity of purchasers for Vincor International is extremely high and the organization needs to discover imaginative ways and system to pull in and keep its purchasers. Haggling intensity of providers: The dealing intensity of providers all relies upon the fundamental result of wine, subsequently the wine grapes. It’ll depend on the relationship of interest and flexibly and request of those wine grapes for the season. For example if the grapes or having a decent season and there is a boundless measure of value grapes then the bartering force will depend with the purchaser, thus the dealing intensity of providers will be low for this specific season. Be that as it may if the climate isn't coordinating during the development and there is a restricted measure of grapes accessible to the purchaser than the haggling force will lay with the provider and will be surveyed to high for that season. In this manner the haggling intensity of providers can change from season to season contingent upon the accessibility of value grapes. It is additionally imperative to call attention to the bartering intensity of provider will likewise shift with the sort of wine produce, one sort of grape required for a specific sort of wine can be bottomless however another kind of grape required for an alternate kind can be rare. A decent information on the business and climate can help a wine maker better deal with the vulnerability of the haggling intensity of providers from season to season. Vincor as attempted to limit the bartering power by having possessing their own vineyard and wineries so they flexibly their own grapes anyway they despite everything purchase 35% of their required grapes from providers. Danger of substitutes: In the wine business, the organizations are confronted with a huge assortment of substitute. Essentially any liquor refreshments from brew to champagne are a danger of substitutes. Contingent upon purchasers taste wine can lose costumer offers to some other beverages. At the point when a shopper as no specific taste inclination for wine and purchaser will picked another type of mixed drink, a less expensive structure in the event that they are a cost driven. Thus the risk of substitutes is evaluated to high in the wine business. Effect of the Macro-condition on Vincor International Vincor International is extraordinarily influenced by its political and legitimate condition since they are creating and selling a controlled substance. Thus so as to deliver and sell wine Vincor must observe rules and guidelines actualized by the nation they are working together in. Those guidelines and guidelines incorporates how they produce their item, the appropriation channels they use, where they deal their item, who they deal their item to and numerous different limitations they should obey to. Likewise since Vincor is a global organization it is additionally influenced by the fare arrangement of their nation of origin yet additionally the import strategy of the nation where they are selling their item. Any changed in charges, cash esteem and monetary changes in any nation where they work together in will probably influence their income stream and tasks. Another power influencing this market would be the evolving segment. The buyers are developing more seasoned and new buyers enter the market, thus the wine business is confronted with a changing age segment. Wine has seen an expanded in prominence in the more youthful age anyway they have various tastes and it is significant for Vincor to monitor these patterns and to adjust to the adjustment in tastes of the changing segment so as to remain serious. Innovative powers likewise influences Vincor International in light of the fact that the nature of the item assumes a significant job in their upper hand. Along these lines they generally need to stay up with the latest on new innovation that would improve their wine quality. Innovation can likewise help react different changes in the outside condition, as we will find in the effect of social powers. In this way the mechanical changes and new development must be taken into genuine thought to remain serious. The social power that would most influence the wine business including Vincor International would need to be one of the greatest social developments of the most recent decade, which is the move towards a sound way of life. (Slope, 2007) Health awareness is certainly not a positive thing for the wine business since liquor is seen to be armful to your wellbeing. This is the reason it is significant for Vincor to have a methodology to react to this risk. Numerous organizations in this industry have adopted a few strategy to react to this wellbeing pattern and re-imagined rivalry. Techniques have been extending from subsidizing exploration to exhibit the medical advantages that originates from expending wine to delivering natural wine and in any event, going the extent that growing new wine creation forms that targets bringing down the liquor level in wine and considering it the â€Å"healthy wine†. (Sperling, 2010) On the national level the wine business including Vincor International will be impact by the macroeconomic powers affecting Canada. The businesses will in all likelihood be influenced by the development pace of the economy and cash trade. Since Canada has an as of now great economy and the dollar is going solid Vincor is in all probability experience a development of client consumptions prompting less serious weight since Canadian client are not right now battling monetarily they are bound to burn through cash on unimportant things like wine. Anyway the raise in the Canadian dollar contrasted with the US dollar will neutralize Vincor International’s sends out business. A rising dollar will demoralize different nations to import Canadian items since they currently need to pay more for them. Concerning the worldwide powers affecting the wine business, globalization would need to be the fundamental power. The falling hindrances to universal exchange and venture have allowed Vincor global to develop their local market farther than the United States and Mexico yet in addition to Europe and different markets. Vincor International is hence part of a worldwide commercial center arriving at an a lot more prominent purchaser base yet in addition leaving space for increasingly serious rivalry from the various global wine makers.

2019 Ivy League Admission Statistics

2019 Ivy League Admission Statistics May 31 Weve got the 2019 Ivy League admission statistics for our loyal readers (photo credit: Gavin Huang) If youre interested in examining the Class of 2019 Ivy League admission statistics, weve got them up for our loyal readers. You wont find more comprehensive data and analysis for this past years Ivy League admissions cycle  elsewhere. For years, weve been compiling these college admissions statistics and offering our commentary on the figures. Youll note we try to spice up what would otherwise be rather dry admissions statistics with our always colorful commentary. In this way, we like to think of ourselves as Bill Walton, who wed argue is the best basketball color commentator. Were about more than the play-by-play. That gets stale. Its all about the commentary! So check out to see which of the Ivy League colleges saw increases in applications this year. Check out which schools had banner years, which ones had decent years, and which ones were a little off for the year on the whole (but were certain will come back strong next college admissions cycle). See which school admitted the highest percentage of first-generation college students (students who will be the first in their families to attend college). See which school saw a drop in applications. See which schools admitted more males than females, counter to the national trend. See the percentage of Asian and Asian American students among admitted students (being as this is quite the hot topic in the college admissions world right now). And see how deans of admission, for the umpteenth year in a row, boasted about their tremendous incoming classes. Can you imagine if they said it was only a mediocre year? Not. Going. To happen. And, while youre examining the Ivy League  admissions statistics for the Class of 2019, be sure to check out the equivalent statistics for the Class of 2018, and so many other classes of years past. Weve got all of those college admissions statistics, too, for our loyal readers. We hope you find it helpful. Have a question? Let us know your question on our compiled college admissions statistics by posting a Comment below. We look forward to hearing from you.

Apollo 11 Mission An Answer To Many Question - Free Essay Example

The famous astronomer known as Galileo made many extraordinary astronomical discoveries and his observations of the Moon were just a few of them. Galileo was the first astronomer to discover that the surface of the Moon had pits, craters, and mountains and wasnt as smooth of a surface as everyone thought. For centuries following this realization, everyones curiosity about the Moon continued to grow and the possibility of one-day landing on the Moon became a part of the American Dream. On May 25th 1961, President John F. Kennedy set the nationwide goal in a speech to Congress to land men on the Moon for the first time and bring them home safely before the decade was over. And a little over eight years later, thats exactly what the Apollo 11 mission accomplished. This mission helped America gain more respect and recognition from other countries, it helped disprove and also confirm many theories, and it helped people to gain a clearer understanding of life in outer space. And on top of all that, it was a time where people couldnt be more proud to be American. The Apollo 11 mission is such an important part of American history and it will always be John F. Kennedys greatest legacy and one of Americas greatest accomplishments.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is known as the Space Race that began in 1957 refers to the competition between the Soviet Union and the United States of America for dominance in spaceflight capability. They both fought to prove their superiority by trying to outshine each other in the exploration of space. After the USSR launched Sputnik, the first satellite, and successfully sent a man into space, America and NASA felt extreme pressure which brought on the creation of the Apollo missions.From 1961-1964, NASAs budget was increasing and the employees were accumulating. But the Apollo program suffered a setback in January 1967 when three astronauts were killed after their spacecraft caught on fire during a launch test. A couple years later, the three astronauts being sent to the Moon during the Apollo 11 mission were known as Neil Armstrong, Edwin Buzz Aldrin, and Michael Collins and they were qualified and had experience from other missions such as Project Gemini. These men and the ir families knew that they were taking a big risk and there was a possibility they wouldnt make it back, but they werent doing it for themselves, they were doing it for their country. The Apollo 11 Mission had three spacecrafts known as The Command Module Columbia, a Service Module, and the Lunar Module Eagle. The Apollo 11 spacecraft also known as the Saturn V Rocket lifted off on July 16, 1969 and carried them into space. After the launch, it was Michael Collins responsibility to pilot the command module, Columbia. He had to control the operations that would detach Columbia from the Saturn V rocket which would uncover the lunar landing module, Eagle. Collins had to position Columbias nose to dock with the top of Eagle which was an extremely tricky and stressful maneuver. Four days later on July 20th 1969, Armstrong and Aldrin descended down to the Moon in Eagle and Michael Collins remained alone in Columbia waiting for them to return. Everything stopped at NASAs control room in Houston when they heard Neil Armstrongs voice come through the speakers and say, The Eagle has landed. This was one of the first important events to be broadcasted on television for all of America to see and it also gave the world its first glimpse of an alien terrain. Neil Armstrong was the first to step foot on the Moon and as he did, he delivered his famous line, Thats one small step for man, one giant leap for mankind. Although the Moon was just a step away for Armstrong he served as a representative of humanity touching the Moon and it was a moment that America will never forget. Since the Moon has no atmosphere, their footprints can still be seen since no erosion takes place to wipe anything away. Aldrin joined Armstrong 19 minutes later and they spent 21 hours and 36 minutes on the Moons surface. In NASAs article entitled Apollo Mission Overview, Brian Dunbar states, During the exploration, the two astronauts were to gather samples of lunar-surface materials for return to Earth. They also were to extensively photograph the lunar terrain, the deployed scientific equipment, the L M spacecraft, and each other, both with still and motion picture cameras. They placed an American flag on the Moon and President John F. Kennedy first proposed this accompanied by .for the eyes of the world now look into space, to the Moon and to the planets beyond, and we have vowed that we shall not see it governed by a hostile flag of conquest, but by a banner of freedom and peace.The photograph of Aldrin with the flag is still iconic to this day. President Nixons historic phone call to congratulate them while they were still up there was made by a telephone radio transmission and is also known as the longest-distance phone call to ever be made. While all of this was happening, Collins was in lunar orbit serving as a communication channel and photographing the Moon. For the next 21.5 hours, all Collins could do was wait. He was known to have recorded himself countless times and just before Eagle was due to come back to him, his famous tape-recording stated, My secret terror for t he last six months has been leaving them on the Moon and returning to Earth alone; now I am within minutes of finding out the truth of the matter. Columbia was the only part of the spacecraft to return to Earth. The three men of Apollo 11 landed in the Pacific Ocean on July 24th, and arrived home to a proud nation waiting to congratulate them. After Apollo 11 landed on the Moons surface in July 1969, six more Apollo missions followed by the end of 1972. It paved the way for all the lunar missions to follow. By landing on the Moon, this allowed the United States to come back and win the Space Race against the Soviets. The Soviets were the first to land there with their Luna 2 spacecraft 10 years prior but America left its footprints and that cant be beat. Astronauts were looked at as true American heroes and everyone all over the world was overwhelmed with such pride and fulfillment. Not only did the Apollo 11 mission provide the world with answers; it restored hope and faith and fulfilled the promise that John F. Kennedy made to a nation that will always remember him.

Essay On Internet Privacy - 1658 Words

Internet Privacy: An introduction (Mike Campbell) A famous and often misunderstood quote from Benjamin Franklin says that those who would give up an essential liberty to purchase a small, temporary safety, deserve neither the liberty nor the safety (Wittes, 2015) . This quote is usually used in the opposite of its original intent, according to historical context (Wittes, 2015) but it’s easy to see why it may be misused. The sentiment we likely draw from it is that sacrificing privacy for safety can be a serious risk. Society today is more likely to sacrifice privacy for convenience. Consider the convenience of online shopping, social media, and digital medical records, and you can see the level of convenience we have gained is†¦show more content†¦The Nightingale Pledge is mainly intended for Registered Nurses and states, I will do everything in my power to maintain and elevate the standard of my profession, and will hold in confidence all personal matters committed to my keeping (Nightingale). A person s privacy is a basic right whether in the hospital or not. As a health provider they are the advocate for their patient and being loyal is a must. It is a legal and ethical obligation to patients who depend on others to take care of them (2005). It is so easily taken for granted so all health care providers need to be aware of patient privacy especially nowadays with advancing technology. Health care workers must be diligent when communicating patients personal information over the Internet and always keep in mind that they could be held liable in court if found guilty of violating these delicate rights. Privacy and Data Mining (Trenton Branham) Data mining is the analyzing of large data sets to gather new information. It combines the fields of statistics with computer science to make decisions and info usually used by business. New products to sell and improvements to current ones usually are results from this field. Companies usually have these data sets together on large servers. As you can imagine, this makes it tempting for hackers to get access to. Depending on the type of data, users privacyShow MoreRelatedEssay On Internet Privacy1471 Words   |  6 Pages331531789 IST 618 Summer 2017 online Policy Essay #2 Privacy In today’s world, Privacy and Security comes hand in hand with internet. Technology allows us free speech and freedom of information over the internet, by imposing strict laws and policies regulating the privacy and security of our information. According to Richard Clarke, free expression over the internet and its privacy are two sides of the same coin (Privacy and security(n.d.)). Writing blogs, uploadingRead MorePrivacy on Internet Essay1587 Words   |  7 PagesIII April 1st, 2012 Internet Privacy Essay With the internet gaining such popularity, privacy has become a thing of the past. People have come to accept that strangers can view personal information about them on social networks such as facebook, and companies and the government are constantly viewing peoples’ activity online for a variety of reasons. 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There are more reasons to want to protect your privacy than can be named. The important principal is that you have a right to privacy as long as that right is used within the bounds of the law. Seeking privacy shouldRead MoreEssay on Internet Privacy1325 Words   |  6 PagesInternet Privacy It has become a sad and upsetting fact that in today’s society the truth is that the right to one’s privacy in the I.T (information technological) world has become, simply a joke. In an electronic media article â€Å"No place to hide†, written by James Norman, two interesting and debatable questions were raised: ‘Are we witnessing the erosion of the demarcation of public and private spaces brought on by the networked economy and new technology?’ Also, ‘What roles do government, industryRead MoreEssay on Privacy on the Internet1281 Words   |  6 PagesPrivacy is mentioned in the Bill of Rights, but in which amendment does privacy on the Internet fall. In the website â€Å"The Right of Privacy† it says that â€Å"The U.S. Constitution contains no express right to privacy† (n. pag.). Freedom of religion is given to us in the First Amendment. The Fourth Amendment protects you from searches and seizures unless the officials possess a warrant. The Fifth Amendment gives us the right to interpret the first eight amendments in ways that can protect the people.Read More Privacy in the Internet Essay2034 Words   |  9 PagesPrivacy in the Internet How would you feel if I told you that I know almost everything there is to know about you – from your occupation to the brand of toothpaste you use, from your IQ to your culinary tastes, and so on – even though you have never met me, and possibly were not even aware of my existence? Most people would immediately state that they would feel violated, stripped of their individuality. Yet millions of people browse the Net day after day, blissfully ignorant of the fact that

Racism Today in the United States - 1549 Words

Racism Today in the United States After living in a place like Bend Oregon for 18 years I haven’t ever noticed a difference between blacks and whites. Bend has been said to be â€Å"one of the whitest places to live†, yet I never viewed a city by its race. Being racist to me meant that it was the whites who had a problem with the blacks and whites didn’t want anything to do with blacks. I hadn’t actually seen racism in action from anyone here. Now, after watching the film Crash and reading the essays â€Å"Blinded by the White: Crime, Race and Denial at Columbine High† written by Tim Wise and â€Å"White Privilege: Unpacking the Invisible Knapsack† written by McIntosh, my understanding of race, diversity, and communications have changed. Racism, which†¦show more content†¦It’s almost as if racism is becoming a huge excuse for problems that are happening in this world. â€Å"Racism is the belief that race accounts for differences in human character or ability and that a particular race is superior to others† (Dictionary). I never viewed racism as blaming things on skin color but that’s what it is. Racism is based on a skin color and culture, not on school shootings and world events. To say that two African American teens organized a school shooting because all the people in his school were being racist towards him and everyone noticed those racist acts that would make sense. To say that when two white teens started acting differently and everyone still saw them as normal would have been caught if they were black, doesn’t make sense. Those teens, whether their skin color was black or white, still would have been viewed as teens just going through a â€Å"phase†. With the stereotype that teenagers fall into no matter what their skin color, people will jump to conclusions and suspect them of something. When it comes to that particular age group they are in the process of trying to find who they really are, all teens start acting differently. They go through these phases trying to find which phase or lifestyle fits who they feel they trulyShow MoreRelatedRacism and Anti-Semitism in the United States Today2109 Words   |  8 PagesRacism and Anti-Semitism in the United States Today Racism and anti-Semitism are both still serious issues in the United States today. There are many people who would choose to disagree with this idea, however. They would argue that legislation to protect people has removed any kind of race-related tensions, but it does not appear that this is actually the case. In order to address the issue thoroughly and comprehensively, it is important to discuss the researchers reasons for believing thatRead MoreConflict Theory Response : Racism851 Words   |  4 PagesConflict Theory Response Racism today can be traced back to the greed of white business men who legitimized bigotry to fulfill their economic desires. Today, I believe that the root issue of racial discrimination, or exclusion, is the legitimization of imperialism in the 19th century and the praise of capitalism/ neoliberalism on the international stage today. These political ends encourage stratification of the classes on all fronts, split labor markets, and create false consciousness in regardRead MoreRacism : Nelson Mandela, Former President Of South Africa1523 Words   |  7 Pageslove comes more naturally to the human heart than its opposite† (Nelson Mandela Museum). Racism has been at the forefront of debates since the Nineteenth century and has spread throughout the United States, creating outrage, violence, and political reform. Racism has been the main cause behind many major organizations in this country, some even political. Some organizations take a firm stance against racism, such as the National Association for the Advancement of Colored People (NAACP), and someRead MoreRacism Essay1634 Words   |  7 Pages1 Writing 121 Racism Changes Lives Racism is defined as views, practices, and actions reflecting the belief that human beings are divided into certain categories known as races and that these members share common attributes amongst one another. This definition causes a specific group or race to be less desirable, more desirable, inferior, or superior. The segregation between ethnicities have stirred many debates, battles, and controversy. Another issue that is related to racism would have to beRead MoreChristopher Columbus Persuasive Essay726 Words   |  3 Pagescountry truly one where all can live freely? Free for the poor? Free for immigrants? Free for religious minorities? Free for people of color? The United States of America is a country that was created to allow for certain freedoms for all people, yet within its rich history and today’s world, our country has become a melting pot for prejudice, racism, and ignorance. As our world progresses further, it may seem as if there may be no hope for all. â€Å"In 1492, Columbus sailed the ocean blue.† Of courseRead MoreRacial Discrimination Against A Race1425 Words   |  6 PagesThe persons that practice racism are a set group in our society and their prejudice usually arises from ignorance to a lack of understanding. Racial discrimination against a race still existed for centuries. Racism is an historical stratification process by which the population of European descent, through its individual and institutional distress patterns, intentionally has been able to sustain, to its own best advantages such as power and financial advantages. The dynamic mechanics of upward orRead MoreHuckleberry Finn American Literature Essay1373 Words   |  6 Pagesafter the formation of the United States that is not only written by American authors, but is influenced and reflects on the nation’s past and truths (good or bad), values, ideology, or traditions. A prime example of American literature is Adventures of Huckleberry Finn by M ark Twain. He exposes and reflects on the truth about slavery and racism during the 1870s, proves how Huck s view has been formed society, includes American characteristics, and how slavery and racism is a part of America’s pastRead MoreThe Racism Of African Americans959 Words   |  4 PagesThe embedment of racism into American society has created severe disadvantages for African Americans. In addition to the negative effects of individual racism, systemic racism s crushing discrimination has devastated the African Americans in this country. Due to the horrors of systemic racism many African Americans find themselves at economic and social disadvantages. The education opportunities they encounter are far more limited than the ones White Americans do. As a result, African AmericansRead MoreDiscrimination Effects from the 1930s1530 Words   |  7 Pagespeople consider the 1930s to be a terrible time of prejudice, especially to some violent extremes. Between racism, sexism, and social prejudice, discrimination levels were about the highest America has ever seen. This was a difficult time for African Americans in the U.S, and despite the decline of organizations such as the Ku Klux Klan, racism was as strong as ever, especially in the southern states. During the Great Depression, colossal unemployment and relocation forced a re-evaluation of sexism inRead MoreCombatting Institutionalized Racism1534 Words   |  6 Pagesslavery in the United States of America, it can seem like a distant problem. The 13th the social implications of this act still echo in our society today. It is hard to believe that it was less than a century ago – barely even fifty years – that the events detailed in Freedom Riders took place, that the actors in this major direct action movement are still alive to tell their stories. It is the goal of this paper to describe what took place across the southern United States in this time

Essay on Allegory of the Cave project - 676 Words

Unit 2 Plato’s â€Å"Allegory† Assignment HU250 – Humanities and Culture When discussing â€Å"Allegory of the Cave† it is important to know what it is all about and it why it took place. Prisoners are chained and can only see darkness. They are facing a black wall and are projected to figure out what is real in life and what is not. They are not able to turn their heads. Plato wanted the people be aware of what is going on around them. There are puppets that are behind the walls that are showing shadows. The prisoners can only see the shadows and not the real objects. The can also hear the echoes, but nothing else. The prisoners would mistake appearance for reality. What this really means is no matter what was really behind the wall†¦show more content†¦At times, I would come accustomed that women were just supposed to be treated the way that I was. I hid behind my feelings for years instead of facing reality and getting out of the bad situation. What I suppressed as my reality did not have to be my reality. The problem was that I wouldnà ¢â‚¬â„¢t face reality and tell myself that I deserved a better life than what I had. I had to put my feelings into consideration and not just my daughters. True happiness comes from within and I wasn’t even happy with myself for staying so many years that I didn’t have to. I created a life that was easy. I wanted to take the easy way out, but not considering the truth of the situation, which was that I needed to be freed. I needed the chance to grow as my own person instead of doing what everyone else wanted me to do. My life is my life and I should be able to live life to the fullest and be fulfilled as a person. People should not hide behind their feelings and should perceive the truth of life. Reality is important to everyone and no matter how scared, hurt, or upset we are life must be faced and it must be faced in the right way. Happiness can be conquered. In my situation, after freeing myself from an uncomfortable situation, I now have two children and a husband that treats me like a women. Too many people get treated badly and get use to and think that this is okay and it isn’t. References Sayre, H. M. (2013).Show MoreRelatedEssay on Allegory of the Cave- Plato Republic1039 Words   |  5 PagesProfessor Neilson Philosophy amp; Ethics 14 October 2010 The Allegory of the Cave and The Matrix Book VII of The Republic begins with Socrates’ â€Å"Allegory of the Cave.† The purpose of this allegory is to â€Å"make an image of our nature in its education and want of education† in other words, it illustrates Socrates’ model of education. In addition, the allegory corresponds perfectly to the analogy of the divided line. However, this Cave Analogy is also an applicable theme in modern times, for exampleRead MoreThe Allegory of the Cave700 Words   |  3 Pageswrote â€Å"The Allegory of the Cave† in the early 300 B.C. This parable has left many scholars dumbfounded throughout centuries because of the insight Plato fills the pages within the story. It is a story of prisoners trapped in a cave, but specifically about a mans journey from ignorance to knowledge. This is the worldly take on the story—in a biblical point of view it is still a journey from ignorance to knowledge, but in a very different context. The journey from the darknes s of the cave into the lightRead MorePlato s View Of Reality Essay1483 Words   |  6 PagesHave you ever questioned the nature of your reality? Questioned if you are completely able to see from the outside looking in? Philosopher Plato, presents his view of reality through an allegory to explain the concept, and how we gain knowledge of our reality. Two other philosophers that I will mention both touch base with their description of reality and how it relates to Plato’s conception. All three of these philosophers believe knowledge is attainable through acts of realization and simple knowledgeRead More Intangible Justice is in the Soul Essay1352 Words   |  6 Pagesabstract issue of justice in a soul. The backbone of this section is the Allegory of the Cave, and the establishment of the philosopher. Within these discussions, a new concept of justice is revealed which proves to be the most profound in the dialogue, and comes closest to answering the question of Socratesâ €™ success in convincing Glaucon and Adeimantus that it pays to be just. The discussion surrounding the Allegory of the Cave, known well independently of the Republic, begins as an attempt by SocratesRead MorePhilosophical Principals Exemplified in The Truman Show and in the Allegory of the Cave807 Words   |  4 Pagesintroduces the allegory of the cave, which is metaphorical scenario that attempts to explain the importance of questioning norms that may seem trivial. Plato illustrates a cave where bounded prisoners have lived all their lives in seclusion, away from the outside world. In their immobile state, they can only look at the wall in front of them which is illuminated by a small fire that has been going on behind them. The wall constantly projects shadows of people passing by outside the cave going aboutRead MorePlato s Allegory Of Cave1979 Words   |  8 PagesJaneva Walters December 6, 2016 Dr. T. Brady ENG 391 Plato’s Allegory of Cave The allegory of the cave is regarded as one of the most reputed and acclaimed works by the Greek philosopher Plato in modern literature as well as philosophy. First published and presented in his work known as a Republic (514a–520a), the dialogues that have been used as conversation can be regarded as fictitious as the main conversation takes place between Plato’s brother Glaucon and Socrates. First and foremost, allegoricalRead MorePlato s Allegory Of The Cave Essay1370 Words   |  6 Pagesflesh to satisfy the god (Ahmed 2010). All of these civilizations were interactive with their environment, but imagine if one knew only of the reality they believed inside of a cave not experiencing events within the real world. In Plato’s, Allegory of the Cave, he describes the scenario of prisoners kept isolated in a cave left to come up with a reality that they comprehended with the images that they saw in front of them. This applies especially to politics, because peo ple are left to decipherRead MoreAnalysis Of Plato s Allegory Of The Cave 949 Words   |  4 Pagesreading Plato’s â€Å"Allegory of the Cave† I immediately saw similarities to a major life-changing event from my past. The life I was living was a cave that I did not even know I was stuck in. This life culminated in pain and suffering for myself and for others, yet it also facilitated the process of letting me find true freedom within myself. Through education and self-reflection, I was able to pull myself out of my cave, and now I work to bring others out of their caves as well. My cave was quite simplyRead MoreAnalysis Of Plato s Republic, We Read About The Allegory Of The Cave1644 Words   |  7 PagesBrooke Green 06/23/2015 PHIL-2306-015 In Plato’s Republic, we read about the â€Å"Allegory of the Cave.† The prisoners in the story are relevant to anyone in today’s society who is unable to question anything they see or hear. Those who embrace anything they are told, as the truth, without the use of fact-finding questions, is an example of the relevance in today’s world. Plato’s cave is an allegory of education; it explains how we see things before we are necessarily educated about them and how oneRead MorePlato s The Allegory Of The Cave1214 Words   |  5 PagesIn the ‘The Allegory of the Cave’, Plato uses a philosophical situation to help us as the reader to examine our perception of life by what is around us. Plato uses such an abstract situation to show that we can mistake the information that we gain due to our position in a situation for truth. In Plato’s allegory, he begins with a set of three people, prisoners of the cave that have never seen anything other than what the cave and their binding allows. â€Å"The prisoners are tied to some rocks, their

Essay on Elizabeth I - 1259 Words

The long, lasting conflict between Queen Elizabeth and Mary Queen of Scots was the fight over the throne. Elizabeth and Mary we second cousins and Mary thought she deserve the crown. The conflict between Elizabeth and Mary ended up leading to Mary’s death. Elizabeth I, â€Å"queen of England and Ireland, was the most famous of English Monarchs and one of the most successful women rulers in history.† (Row, 243). â€Å"She was not only concerned with politics, diplomacy, and the religious struggle against the Counter-Reformation, but was also interested in voyages, finances, literature, and the arts.† (Row 243). On September 7, 1533, Queen Elizabeth was born at Greenwich Palace. She was born to Henry VIII and Anne Boleyn. Elizabeth was very fluent†¦show more content†¦At the time Elizabeth was in with Robert Dudley, Earl of Leicester, who opposed Cecil. The Queen knew when to put politics before her own emotional preference. â€Å"Queen Elizabeth and Ce cil had a forty year partnership and made their country strong. When Cecil died in 1598, his son Robert took his place until his death in 1612.† (Row 245). â€Å"At the beginning of her reign she accepted a compromise that went further in that direction she liked. She spent the rest of her reign enforcing it, against the movement toward further reform, as expressed in parliament.† (Row 245). â€Å"Mary Queen of Scotland and France, whose involvement in the religious and dynastic turbulence of her times led to her abdication and execution.† (Loa 398). On December 8, 1542, Mary Stuart was born to Mary of Guise, the queen of James V of Scotland, in Linlithgow, Williams 3 Scotland. Mary’s father, James V died days after her birth and since James’ previous sons had died Mary was up next for the throne as an infant. â€Å"As a result a treaty was signed with France in July 1548 whereby Mary was betrothed to the dauphin Francis, heir to the throne.† (Loa 398). By the age of ten she was fluent in French education, language, and sympathy. â€Å"The marriage eventually took place on April 24, 1558. When Francis succeeded to the throne on the untimely death of his father, Henry II, the following summer, Mary became Queen of France.† (Loa 398). Sometime inShow MoreRelatedThe Role Of Queen Elizabeth I And Queen Elizabeth I1271 Words   |  6 PagesGreat Monarchs Side by Side The British empire has seen a grand total of 66 monarchs, all varying in historical importance. Queen Elizabeth I and Queen Victoria are two great monarchs still remembered today. Both women were influential figures who coined their own eras. Queen Elizabeth I influenced the Golden Age, bringing learned arts and education into popularity. The Victorian era became known as an age of great wealth and expansion for the British Empire which is attributed to Queen Victoria’sRead MoreElizabeth I Dbq Essay719 Words   |  3 PagesFrancesca Ratovich 5.2.13 p.3 Elizabeth I DBQ Elizabeth I is considered a Machiavellian queen; she placed the political unity of England above any other aspect of her kingdom, including religion. Elizabeth I’s reign was influenced politically and religiously, in respect to ideas about gender. Elizabeth, daughter of Henry VIII, responded authoritatively to any opposition she faced. Considering the fact that a female successor to the throne of England was ascending, there was a tremendousRead MoreQueen Elizabeth I Of England967 Words   |  4 Pagescentury, Queen Elizabeth I of England endeavored to establish a permanent settlement in the New World. Elizabeth granted English aristocrat Sir Walter Ralegh the rights to introduce a settlement to spread the influence of the Queen and the Christian faith. In 1585, the first English settlers populated the new colony of Roanoke. By establishing Roanoke, the English hoped to launch trade with the Native Americans and mount piracy attacks on the ships of the enemy Spanish fleet. Queen Elizabeth sponsoredRead MorePortraiture Depictions Of Queen Elizabeth I1578 Words   |  7 PagesPortraiture Depictions of Queen Elizabeth I Elizabeth Tudor or Queen Elizabeth I was and is one of the greatest monarchs in English history. Obtaining the crown at a young age of twenty-five, she seized a bankrupt country caused by previous rulers, a country with an unstable religion, and loose ties with other great powers of the world. Elizabeth I ruled for nearly half a century granting her the remembrance with reigning with stability, the flourishment of the arts, and increased trade. Elizabeth’sRead MoreElizabeth I And Later The English Monarchs Essay1687 Words   |  7 PagesElizabeth 1 To the best of my understanding Elizabeth I and later the English Monarchs with regard to religious uniformity, believed in, and were in search of a religious settlement that would bring peace for all the people. You could draw the conclusion that this very Act of Uniformity proclaimed by Elizabeth I in 1559 which was actually made up of two separate acts of Parliament, have in part created the religious freedoms we enjoy today. My thesis would be that this religious uniformity wouldRead MoreElizabeth I and the Spanish Armada Essay1352 Words   |  6 PagesElizabeth I and the Spanish Armada The cold, stormy night was all too familiar to the English. A devious plan by Spains king, Philip II, was being formed to overthrow Queen Elizabeth I of England and rid the world of the English heretics.1 It was a story of deception, false judgments, and poor planning. What was one kings dream turned into his countrys nightmare. While the Spanish had bad leaders, the English had good ones. The Spanish had bigger, but slower ships, while the English hadRead MoreQueen Elizabeth I702 Words   |  3 PagesQueen Elizabeth I was the most extraordinary leader in English history. She was born on September 7, 1533 at Greenwich Palace. Her birth was not celebrated; instead it was a bitter failure to her father King Henry VIII, who was expecting the birth of a son. Her mother was executed for treason not long after her birth (Jokinen 1). After Henry VIII’s third spouse Jane Seymour died; however, Elizabeth was set back in the order of succession after Edward and Mary by act of parliamen t. When she came intoRead MoreThe Reign Of Elizabeth I2125 Words   |  9 PagesThe reign of Elizabeth I was the period during which the trade systems overseas and expansion of exploration was occurring and England had become a great power and one of the biggest influences on the world. It was the period in which most of the industrial development took place which in turn led to many many technological innovations. It was also the period during which humanity subjects like literature, theatre, music flourished, with likes of Shakespeare and William Byrd. Considering all theRead MoreThe Reign Of Queen Elizabeth I And The Elizabethan Era1787 Words   |  8 Pagesthe golden age in English history is associated with the reign of Queen Elizabeth I and the Elizabethan Theater. Although life was not easy during the Elizabethan era it was one of the most progressive times in history and marked the beginning of the Elizabethan theatre which still to this day influences theatre and the way th eatre is presented . The Elizabethan Era began in 1588 and ended in 1603 during Queen Elizabeth I reign England s capital and largest city, London grew to about two hundredRead MoreQueen Elizabeth I : The Golden Age Of The Elizabethan Era1000 Words   |  4 Pagesone of the times when England was very close to achieving a golden age. While living under Queen Elizabeth did bring about troubles, such as an extreme system of punishment and quarrels with the Catholics, the Elizabethan Era was a time of peace and prosperity, heavily contrasting life before and after Elizabeth’s reign. In a time when England was almost about to tear itself apart, Queen Elizabeth I came to power and improved the situation. Her influence led to political, cultural, and educational

Customer Experience Management for Contemporary Hospitality

Question: Discuss about theCustomer Experience Management for Contemporary Hospitality. Answer: Introduction The aim of this report is to develop an understanding of the importance of the customer experience comparative to the business strategy and success. For this assignment, two services have been selected among which, one is considered to have poor customer experience whereas another with a good customer experience. The service industry chosen are Japanese restaurants in Sydney, Australia. The restaurant with a poor customer experience is Sushi Hotaru because it requires waiters as well as waitresses to take the orders from the customers and this is frustrating for the busy crowd as it is time consuming (thegaleries.com, 2018). However, on the other hand, the restaurant with good customer experience is Yayoi Garden Restaurant. The reason behind a good customer experience from this Japanese restaurant in Sydney is that they use tablets for ordering food. Through these tablets, the customers can also track the food being order by following when it is being cooked, finished as well as serv ed (Yayoigarden.com.au, 2018). Discussion Proto-persona diagram (poor experience component): Name Kate Behaviors Loves Japanese food Eats at Japanese restaurants twice a week Studying in university Loves gadgets and tech savvy Demographics Post graduation student 24 years old Part time worker in Coles Needs/Goals Needs faster service in any store or restaurants Prefers using gadgets for everyday activities Prefers online services Difficulties while waiting for something for too long (Source: Created by author) Two most significant pain points of the negative experience Customer pain points are the problems, which could be real or perceived by the customers during the consumption of products or services. In the customer experience management, the pain points provide the scope of improvement to the product or service providers (Homburg, Jozi? Kuehnl, 2017). In the above example of the negative customer experience in the Japanese restaurant Sushi Hotaru, the customer, Kate, experienced poor service. The two most significant pain points could be not using modern technology to make the services convenient and wasting the valuable time of the customers by keep them waiting for the orders, especially during the rush hours, when the wait time increases considerably. These experiences of the customers can be explained with the concepts of experiential components. Emotional components are the feelings, moods and other emotional experiences creating affective relationship with any company, its brands and goods and services. Another key concept that can descr ibe the poor experience is the relational component. The experiences that emerge from social relationships and contexts, occurring from common consumption within a real or imagined community is known as the relational experience component (Schmitt, 2011). The poor experience of the customer in the Sushi Hotaru can be a resultant effect of the emotional and relational components. While waiting for the waiter or waitress to give the food order, Kate experienced irritation and agitation for waiting too long. The serving of the food also takes substantial amount of time, which also causes irritation among the customers. This is an emotional experiential component that has led to poor experience (Wilson et al., 2016). On the other hand, all the customers at that restaurant are facing the same problem of wasting their valuable time due to the restaurant not using modern technology for serving the customers. Hence, all are experiencing agitation, especially during the peak hours and this c an be justified using the relational experience component. Proto-persona diagram (positive experience organization): Name Kate Behaviors Loves Japanese food Eats at Japanese restaurants twice a week Studying in university Loves gadgets and tech savvy Demographics Post graduation student 24 years old Part time worker in Coles Needs/Goals Needs faster service in any store or restaurants Prefers to have quality food in any restaurant Prefers using gadgets for everyday activities Prefers online services Difficulties when not being able to customize something she likes (Source: Created by author) Two touch and pain points of the positive experience Touch points refer to those things or factors that affect the customers positively to have a good experience. The customer, Kate, had a positive experience in Yayoi Garden Restaurant. In this restaurant, Kate experienced that they use tablets for ordering the food, which saves a good amount of valuable time of the customers. They also save the time by checking the menu online prior to order and not wait for the waiter to come with the menu for ordering. The new technology also enables the customers to check the status of their food being cooked and served while they wait for it. This keeps the customers intrigued with the whole order to food serve process (Lemon Verhoef, 2016). The whole experienced can be explained by applying the experiential components. Customer lifestyle and pragmatic experiential component can explain these positive customer experiences. Kate found the usage of tablets is tech savvy and convenient for all the customers, which saves their valuable time while ord ering food. This is aligned to the lifestyle of Kate, and thus has resulted in positive pain point. Similarly, pragmatic experiential component explains the experiences that result from the practical act and the usability (Kandampully, Zhang Jaakkola, 2017). In this case, the usage of modern technology in the most important service of a restaurant makes it convenient for both the restaurant management and customers by saving the valuable time and keeping the customers engaged by enabling the access to view their order status while waiting for the food. Many would find this experience interesting and will feel happy about it. Comparison of the two experiences Between the positive and negative experience, the positive experience is better for the customers as they feel good about going to the Yayoi Garden Restaurant, and help the restaurant to earn popularity as well as revenues. However, along with the touch points, there is another pain point also. Since, in the Yayoi Garden Restaurant, the entire process of checking the menu, ordering food and checking the status happen online through the tablets, the customers sometimes face the difficulty if they want to change any order or wants to modify the order by increasing or decreasing the quantity order. This experience can be explained by using the pragmatic concept (Holland Ramanathan, 2016). On the other hand, Sushi Hotaru can make improvements from taking the feedback about the customers negative experience and making changes in those areas. Conclusion From the analysis of the two positive and negative experiences of a customer in two different restaurants, it can be said that, the experiences are generated from various factors and those can be explained using different concepts of experiential components. Customer lifestyle, emotional component, relational component and pragmatic component can describe the pain points and touch points of the customer in the above mentioned two restaurants. Consumer behavior depends on many emotional and circumstantial elements. The proto-persona diagrams are helpful to analyze the customer profile and the background of the experiences of the customers, while consuming any product or service. In the above examples, the customers faced negative experiences and those are explained by the concept of emotional and relational components; and the positive experiences are explained by customer lifestyle and pragmatic components. References Holland, H., Ramanathan, N. (2016). Customer Experience Management.Dialogmarketing Perspektiven 2015/2016, 83-101. https://dx.doi.org/10.1007/978-3-658-12924-8_4. Homburg, C., Jozi?, D., Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept.Journal of the Academy of Marketing Science,45(3), 377-401. Kandampully, J., Zhang, T., Jaakkola, E. (2017). Customer experience management in hospitality: a literature synthesis, new understanding, and research agenda.International Journal of Contemporary Hospitality Management, (just-accepted), 00-00. Lemon, K. N., Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey.Journal of Marketing,80(6), 69-96. Schmitt, B. (2011). Experience marketing: concepts, frameworks and consumer insights.Foundations and Trends in Marketing,5(2), 55-112. thegaleries.com. (2018).Sushi Hotaru - Store Directory.Thegaleries.com. Retrieved 22 March 2018, from https://www.thegaleries.com/store-directory/stores-by-name/store/sushi-hotaru. Wilson, A., Zeithaml, V., Bitner, M. J., Gremler, D. (2016).Services marketing: Integrating customer focus across the firm. McGraw Hill. Yayoigarden.com.au. (2018).YAYOI - Japanese Teishoku Restaurant | Sydney.Yayoigarden.com.au. Retrieved 22 March 2018, from https://www.yayoigarden.com.au.

Human Security National and International Security

Question: Discuss about the Human Security for National and International Security. Answer: What is human security and is it a useful concept for the analysis and promotion of contemporary security? According to the human security approach adopted towards national and international security, significance is attached to the human beings and the complex social and economic interactions that are present between them. Sen (2000) had stated that Human security has many useful definitions and characterizations. Therefore it can be said that the notion of human security remains a departure from traditional security studies that had their focus on the security of the state. On the other hand, Gutierrez-Espeleta, 2000 claim that the individuals are the subject of human security approach and the end goal of this approach is to protect the people from traditional (military) and non-traditional threats like disease and poverty. By taking the security agenda beyond the security of the state, it is not replaced but it involves complimenting and creating on it. It is also essential under this approach to comprehend that the deprivation of human security can undermine peace and stability betwee n the states and within the states and similarly, overemphasis on the security of the state can prove to be detrimental for human welfare (Edralin, 2000). Although the state is still the main source of security but the security of the state is not a sufficient requirement for human welfare. The issue of human security significantly entered the academic and policy debates during the 1990s. Although it has been widely used in national and international policy circles but according to Walter (2000) still the definition of this concept is highly contested. As a result of the holistic vision to protect the security of the people, a number of interpretations are available, that have been shaped by the relative understanding of what amounts to a hazard to human security, how to measure the intensity and repercussion of a given thread and with the help of which possible means, such a threat can be removed or prevented. The super national organizations and the coalition of states that have supported this approach can rely on various accomplishments like the Ottawa Convention, establishing the International Criminal Court and also the Optional Protocol to Convention of Rights of the Child (De Ferrantiet al, 2000). According to the 1994 Human Development Report, human security has been described as the safety of the people from long-lasting threats and protecting them from unexpected hurtful disruptions in their everyday life. In this regard, seven types of security have been listed as the various components of human security. These were economic security, health security, environmental security, food security, personal security, political security and community security (Davis, Ed. 2001). A similar definition of human security has also been adopted by the government of Canada that is one of the main supporters of the notion of human security. This definition provides that human security is related with the freedom from prevalent threats to the rights, safety and the lives of the people differ (Hampson and Malone, Eds. 2001,). Depending on what is considered as amounting to the rights and safety of the people, this classification of human security can be considered as constricted or wide. In pr actice, the Government of Canada had decided to focus the human security agenda on the dimension of personal security, in part so that it can be made more different from the notion of human development and also to allow focus conservation on the issues that require international attention (Lincoln, 1995). In the post-cold war era, there have been a number of internal conflicts in which millions of people have lost their lives in Asia, Africa and in the Eastern Europe. These incidents of ethnic cleansing, genocide, mass flow of refugees and lawless States required for immediate response from the international community (Cernea and McDowell, Eds. 2000). In the present age of global communications, where the world has become a global village, it is no longer possible for any governmental turn a blind eye towards the human atrocities being committed on the people in the hotspots of the world. At the same time, Hampson et al., (2002) claim that the international media also significantly contributes in the emerging global conscience by transmitting live images of human suffering and brutal conflict. Therefore, as a result of the humanitarian imperative it is sometimes also called the CNN effect, particularly when it is the result of media reports, pressurized nations and also the individual s to indulge in new initiatives and policy responses for saving the lives of the people and alleviating human suffering (Buzan, Ole and Japp, 1997). In the domain of human security, where this activity of human life is considered as being most important, the most urgent need was to discover effective means and mechanisms that can be used for protecting human beings, particularly the large number of innocent sufferers of armed assaults. Along with this humanitarian action, there was also a need for active efforts for preventing conflict as well as post-war recovery. The notion of stretching the idea of security from state security to the security of individuals was first developed in 1982 by the Independent Commission on Disarmament and Security Issues. Bruderlein (2001) claims that the detailed criticism of purely military approach towards security was provided by the Common Security report and it also stressed upon the need for imaging the relationship that exists between the well-being of individuals and security. After several years of latency, there was a significant point in the history related with the rise of the idea of human security. This point was the finish of the Cold War and the reemergence of the long standing arguments within progressive policy circles after it became clear that even if the military threats by the superpowers have disappeared, it does not necessarily mean that the citizens within the states have an enhanced level of security (Brown et al., 1995). The development of the security discussion was also impacted by th e need for dealing with the global social problems that have arisen in context of a globalizing world. The likely threats caused to the lives and well-being of the individuals were in this way extended from being mainly military threats to broadly including economic, health, social and environmental issues. In context of the period immediately after the Cold War and the new development agenda, a new authoritative meaning of human security was provided by the human Development Report of the UN Development Program in 1994. Apart from the military and territorial concerns, it was argued in this report that basically human security is related with human life and dignity. For the purpose of analysis, the UNDP disentangled the four basic characteristics; it is universal, the constituents of human security are inter-reliant, it can be best safeguarded by prevention and focus of human security is people (Berdal, 1999). At a more substantive level, the report provides the definition of human security that is broad and all-encompassing. Therefore, human security means safety from long-lasting dangers like disease, hunger and the repression for UNDP. At the same time, it also means protection from harmful and sudden disruption created in the everyday life pattern of the people. When human security is understood in these terms, it also includes the policy axiom of "freedom from want" and freedom from fear. Although the UNDP acknowledged different intensity of the possible threats caused to human welfare, these threads have been grouped by the UNDP in seven non-exhaustive security categories. These are, community, food, economic, political, personal, environmental and health. Although the definition of human security that as we provided in this report is too broad and there is an apparent conceptual weakness in it, but the general prescriptions that have been outlined in it remains successful in providing a springboard for academic debate and proved to be a useful organizing concept regarding the work of international organizations during the 1990s (Alkire, 2002). The report of the UNDP in 1994 provided an outlet for academic redefinition of human security. There have been several scholars who have tried to disentangle the dimensions of what looked like an overly unrestrained analytical tool, which due to its all-encompassing nature, may lose meaning. Several scholars have also worked for the re-categorization of what can be called as, the threats to human security (Axworthy, 2001,). As a result of this reconceptualization of human security, the scholars have been involved in a fierce academic debate. But some are in the favor of narrowing the theory of human security to a valuable essence. On the other hand, some other one to preserve the wall is the character of human security. Similarly, it has been argued by some scholars, on the basis of analytical rigour, policy relevance and pragmatism, that the single denominator for the agenda of human security should be the focus on violent threats. According to this view, any list-like description of a possible "bad thing" that may be suffered by the individuals causes a risk to conceptual clarity and due to it, a casual analysis becomes nearly impossible (Annan, 2000). On the other hand, this approach has been opposed by the advocates of broad theorization. According to them, once the referent of security agenda is the individual, it is not possible to disentangle the violent threats faced by the individuals from othe r issues like poverty, disease and environmental degradation that directly cause of death to the safety, self-realization and the freedom of the humans. According to this view, the meaning of human security is not only to fulfill the basic requirements but it also includes the realization of human dignity. There have been some other scholars who have adopted the middle approach by bringing closer the narrow and brought conceptualizations. These scholars have produced an analytical scheme which not only includes elements that, according to them, the human beings may fight or risk their lives for. However the debate is still not settled and is a source of controversy (Adelman, 2001). Particularly, all the attempts that have been made to amend the definition of human security, had to face the exclusive problems of either attaching a value and a priority to the probable threats to human life and they have really justified a choice or to maintain the undefined connotations that were embedded in the original proposal. The term human security is used for the amalgamation of threats that are related with war, genocide and displacement of people. At a minimum level, it includes the freedom from violence and also from the fear of such violence. As compared to the traditional concepts of security, under which the focus is on protecting the borders from outside military aggression, in case of human security, the focus is on the security of the individuals (Acharya, 2001). Therefore it can be said that the concept of human security and national security need to be mutually reinforcing. However this does not mean that secures this also means secure people. It needs a mention in this regard that a large number of people have been killed by their own governments instead of the foreign armies. In this regard, all the advocates of human security are of the opinion that individuals need to be the focus of security. But this consensus is not available when it comes to deciding the threats to the individuals tha t can be considered as the human security issues. The supporters of narrow definition of the term human security are of the opinion that focus should be on violent threats faced by the individuals and communities. The supporters of broad definition, which was also mentioned in the 1994 HDR, believe that threats to livelihoods, human dignity, hunger, pollution, disease and other harms, apart from violence should also be treated as the issues falling under human security. References Acharya, A. 2001. Human Security: East versus West. International Journal. 442-460 Adelman, H. 2001. From refugees to forced migration: The UNHCR and human security. The International Migration Review. 35:1 7-32 Alkire, S. 2002, Valuing Freedoms: Sens Capability Approach and Poverty Reduction. Oxford: Oxford University Press Annan, Kofi Al. 2000. Millennium Report of the Secretary-General of the UN -We the Peoples The Role of the United Nations in the 21st Century New York: United Nations Department of Public Information Axworthy, L. 2001, Human Security and Global Governance: Putting People First. Global Berdal, M. 1999. International Security after the Cold War: Aspects of Continuity and Change. In Spillmann and Wenger, Towards the 21st Century: Trends in Post-Cold War International Security Policy. Bern, Germany: Peter Lang. 19-56 Brown, M. E., Sean M. Lynn-Jones and Steven E. M., Eds. 1995, The Perils of Anarchy: Contemporary Realism and International Security. Cambridge and London: MIT Press. Bruderlein, C. 2001, Peoples security as a new measure of global stability. RICR / IRRC. June 2001. 83:842 Buzan, B., Ole W. and Japp De W. 1997, Security: A New Framework for Analysis. Boulder: Lynne Reinner Publishers. Cernea, M. M. and McDowell, C. Eds. 2000 Risks and Reconstruction: Experiences of Resettlers and Refugees. Washington D.C.: The World Bank. Davis, A, Ed. 2001, Regional Media in Conflict: Case Studies in Local War Reporting. London: Institute for War and Peace Reporting De Ferranti, D., Guillermo E. P., Gill I.S. and Servn L. 2000, Securing Our Future in a Global Economy. Washington: Latin American Division of the World Bank Edralin, J. 2000, Capacity Development and Training of Local Governments for Sustainable Human Security Programs: A Conceptual Framework, UNCRD Phase 2 Evans, T. 2001. The Politics of Human Rights: A Global Perspective. London: Pluto Press. Governance Gutierrez-Espeleta, E. 2000, Human Security and Environmental Change: A Methodological Proposal A Case Study in Central America. Paper presented in the GECHS/ENRICH Meeting held in Syros, Greece, 7-9 September 2000. Hampson, F. O. and Malone, D Eds. 2001, From Reaction to Conflict Prevention: Opportunities for the UN in the New Millennium. Boulder, CO: Lynne Reinner. Hampson, F. O., with Daudelin, J. B. Hay, Todd M., and Reid H. 2002, Madness in the Multitude: Human Security and World Disorder. Ottawa: Oxford University Press. Lincoln, C. 1995, Human Security: Concepts and Approaches. in Tatsuro Matsumae and Lincoln Chen, Eds. Common Security in Asia. Tokyo: Tokai University Press Walter, D. A. 1999-2000, Small Arms, Human Security, and Development. Development Express, No. 5.

Oliver Stone free essay sample

A look at the career and work of film director Oliver Stone. This paper presents an autobiography of the famous film director, Oliver Stone. The author discusses Stones career, famous works and examines the main themes of his films such as political events and social history. Oliver Stone is a director who rose to success against high odds through hard work and perseverance. He began as a screenwriter for the film industry and saw script after script either rejected or rewritten by other, more senior and established writers. His directorial debut was a low-budget horror film released in 1974 called The Hand, but his first real success was as a writer. The movie Midnight Express (1978) earned him an Academy Award for best screenplay adaptation. He next returned to directing with Seizure (1981), followed by his third effort Salvador in 1986 which was characterized by inventiveness and frugality which earned him the opportunity to make Platoon (1986) based on his own screenplay. We will write a custom essay sample on Oliver Stone or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Platoon redefined Vietnam War films and earned four Academy Awards including best director and best picture.

Sample Essay For a Scholarship

Sample Essay For a ScholarshipWriting a sample essay for a scholarship or personal statement is the same as writing a standard essay. You are encouraged to write in your best academic voice. Some great tips to get you started include knowing your topic limitations. You should not use general words like 'I'we' in your essay because it can limit your use of the essay.For example, write a paragraph on first impressions. How do you feel about a certain person and what do you think is most important in a relationship? What characteristics would you expect from this person? Write down these observations and ideas so that you will be able to follow your examples.Study famous quotations or sayings from various countries. You can start out by writing about how you have heard these people's speeches. For example, have you ever heard the famous line, 'The pen is mightier than the sword' from a samurai warrior?Examples like these can inspire you to create a short essay that you will use for your essay or other research. You may find that you come up with an idea when you are listening to a speech or when you are reading something on your favorite website. Your short personal statement for a scholarship will bring your own point of view to life.You should list down every detail about yourself in your personal statement for a scholarship. You may include things like your major, your awards, or your athletic achievements. Your education background, athletic prowess, and your values will help give you an idea of your background and the type of person you want to be.Many scholars prefer to use examples that are real rather than fictional. They enjoy the thrill of the mystery. For example, you may use the life of a famous writer to show what your life is like or you may choose to show what your life was like when you were young.If you are a college professor, you may want to compare yourself to famous teachers. You may find that you feel the same way about your students or you m ay feel that you are more advanced in the field than these famous professors. The examples you give should reflect what you feel is the truth about you. If they do not match the true traits of your personality, then you may want to look at adding a new one.If you find yourself wanting to give a presentation or give a speech in front of a crowd, you may want to consider using examples of public speaking. You may want to use this type of example for a college scholarship, thesis defense, a speech you will give at a wedding, a political event, or for any speech you will give. Students with personalities similar to public speakers will also enjoy using examples of public speaking.

MLA Referencing †Citing a Journal Article

MLA Referencing – Citing a Journal Article MLA Referencing – Citing a Journal Article In the liberal arts and humanities subjects, MLA referencing is commonly used for citing sources in college papers and academic publications. This includes citing articles from both print and electronic journals, which is what we’re looking at in this blog post. In-Text Citations The rules for citing an article in the main text of your paper are the same regardless of whether you’re referencing a print or online journal. With MLA referencing, this means giving the author’s name and page numbers for the passage cited in parentheses: Neo-formalism is one of â€Å"the more notable methodological approaches to literary studies† (Markovits 591). If the author’s name already appears in the text, only the page numbers for the passage cited need to be given in parentheses after the quotation: Markovits describes neo-formalism as one of â€Å"the more notable methodological approaches to literary studies† (591). Citing Multiple Works by the Same Author Some other parenthetical referencing formats use a year of publication to distinguish between texts when multiple sources by the same author are cited in a paper. Since MLA uses a citation format with no year of publication, however, a different approach is required. With a journal article, this means giving a shortened version of the article name in addition to the author’s surname and relevant page numbers. If both the author’s name and a shortened title appear in a citation, they should be separated with a comma. For two articles by Stefanie Markovits, for instance, this might appear as follows: According to Markovits, â€Å"programmatically formalist reading needn’t bracket cultural and historical concerns (â€Å"Form Things† 591). Consequently, we can draw upon neo-formalism while still considering the significance of Jane Austen’s â€Å"fallen bodies† (Markovits, â€Å"Jane Austen and the Happy Fall† 779). Austen having a happy sit down. Page (Print Journal) With MLA, all sources cited in a paper should be listed with full publication information on a â€Å"† page at the end of your document. With a print journal article, this means providing the following details (accurate for the eighth edition of the MLA Handbook): Author surname, first name(s). Title of Article.  Title of Journal, volume, issue, year, complete page range. In practice, this would look something like the following: Markovits, Stefanie. â€Å"Form Things: Looking at Genre through Victorian Diamonds.† Victorian Studies, vol. 52, no. 4, 2010, pp. 591-619. Page (Online Journal) For articles that are also available online, you should also provide a DOI or URL and a date of access in the â€Å"† list. For instance: Markovits, Stefanie. â€Å"Jane Austen and the Happy Fall.† Studies in English Literature, 1500-1900, vol. 47, no. 4, 2007, pp. 779-97, www.jstor.org/stable/4625140. Accessed 5 Oct. 2016. If citing a scholarly journal article which is only available electronically, it isn’t necessary to provide page numbers (a DOI/URL and date of access are still required).

Bruh

Tuba talks about crime on the streets, the war on drugs, the treatment of black people by police and difficulties of life in the ghetto. He sends a message to all Americans that there needs to be a change in this world. He also talks about poverty and how it leads to crime. Tuba says in his song My stomach hurts, so IM looking for a purse to snatch because people are poor they must commit crimes to feed them and their families. Changes is all about these problems African Americans face in the world at this time.Tuba sees no changes from the civil rights movement in the ass. The song changes by Tuba Shaker is one of the rappers In this song, many racial-profiling, poverty and racism affect the everyday life of African- Americans. In the song Changes, Tuba gives an inside look at the daily life of a poor African-American. Tuba seems to be trying to express the idea that changes needs to be made in order to put an end to poverty and racism that African-Americans face every day. Tuba also criticizes the dispersion of African-Americans over the idea to unite and overcome the poverty and racism they face. Objects concerning African-Americans injustices are being conveyed.

How Critical and Cultural perspectives influenced a specific Music Essay

How Critical and Cultural perspectives influenced a specific Music artistgenre of the 1960's - Essay Example Ray Charles was enrolled at the Saint Augustine School for the Blind in Florida, where he learnt Braille. He also learnt to play the piano and clarinet/saxophone. He had to rely heavily on his excellent memory for music as he did not have the advantage of sight. Ray Charles also had a gift of perfect pitch, which greatly aided his musicianship. At only 15, he lost his mother and after two years, his father also passed on. His suffering inspired him to greater heights. He graduated from St. Augustine School an started traveling with country music road bands. This enriched his quality of music when he later added western music to his repertoire. He also toured with rhythm and blues bands as an instrumentalist. Among the instruments he played are the piano, clarinet and saxophone. He also an arranger and composer. His early influences as a singer were: blues singers, Guitar Slim and Parcy Mayfield. Lloyd Glenn influenced his piano. Eventually, it was his mixed styles, his voice texture and his versatile falsetto range and his emotional appeal that combined to bring out a unique vocal artistry. (UXL Encyclopedia of World Biography, 2003) In the late 2005, John Burk, Concord Records A & R chief and producer of Ray Charles Grammy Award wining blockbuster album "Genius Lovers Company" came upon some tapes recorded in the 70s, apparently concert tapes. The tapes were made by the legendary impresario producer Norman Granz. (All About Jazz, 2006). Though the tapes recovered were not the greatest quality, the music was recorded to produce a beautiful, authentic and irreplaceable work of music. His music from the 60s combines with the latest technology to bring about yet another astounding performance from Ray Charles. Whatever beauty the technology in the 60s couldn't capture, the new technology has been able to capture and in the process, still manage to show the uniqueness of Ray Charles' genius. Ray Charles once said that in music, there's only either good or bad music. That also, in music you just can't escape when something is good (Ray Charles Biography 2004). Ray Charles set the aesthetic standards for more than 50 years across the board; Blues, R&B, Country. He has inspired many in the music industry as no other can. Indeed he has fans even out of the entertainment industry inspired by him. In an answer to those who thought that his being influenced by both secular and gospel music was sacrilegious, Ray said that one could not run away from themselves. He was brought up in the church, but at the same time, he would listen to secular music from jukeboxes. It was this open mindedness in music that led him to pioneer a new style in music hence opening the door for many young performers to follow. He has inspired many new stars in the music industry who admired his talent and independent spirit. Growing up in the south in the 50s and 60s where racism was deeply rooted, Ray fought racism and against its divisions. Once he was booked to perform in a concert. He had no idea it was going to be segregated. The white members of the audience were downstairs while the black fans sat upstairs. He told the music promoter he didn't mind performing, as long the black people sat downstairs, closer to him. (Ray Charles: A giant of American Music 2004). In his efforts against

Strategic Analysis of Costa Coffee Market Entry to Azerbaijan Assignment

Strategic Analysis of Costa Coffee Market Entry to Azerbaijan - Assignment Example The chosen country is Azerbaijan which is located in Southwestern Asia, bordering the Caspian Sea, between Iran and Russia, with a small European portion north of the Caucasus range. (CIA 2012). It is of utmost importance that the company finds the niche factors that will guaranty its successful entry in Azerbaijan. Initial to the process is a research that analyzes the market. Objectives to be met are: a) to discover any advantage Costa Coffee may have over its competitors; b) To find if there is an unmet need or underserved needs of customers; and c) find the right segment. To complete the analysis, use of Michel Porter's model of analysis is prescribed. 1. Consumer Demographics. Azerbaijan has a total population of 9,643,000 as of 2011 (CIA). It is composed of 3,436,459 females and 3,307,88l males in the bracket of ages 15-64 and a male population of 227,172 and 367,675 bracket of 65 years and above. Population is composed of Azeri 90.6%, Dagestani 2.2%, Russian 1.8%, Armenian 1.5%, other 3.9% (1999 census). Population growth rate is 1.017% with a rank of 114 in world comparison. Baku, its capital holds 1.9 million people. 2. Product/service. Tea and coffee remain to be the favorite hot drinks in Azerbaijan. Euromonitor (2012) reports tea is consumed by almost 100% of its citizens, while coffee remains to be one of the stable areas in hot drinks, Multinationals strongly positioned here are Nestle, Unilever, and Ahmad due to the popularity of their brands. Brand loyalty is very strong in coffee. Their business structures are general partnership agreement with an LLC for Nestle, a trading company for Unilever, and corporation for Ahmad coffee. 3. Distribution channel. Hot tea and coffee products are sold in supermarkets and independent stores.  

Personal Narrative - Hit by a Car Essay -- Injury Disability

The Living Shadow I want a lot, and there's a lot I don't. But I'd rather I not want at all. To want - such a human thing to do! You know, a trait of those organic markers who demarcate and deface—then there are those gray areas. Like an epidemic, the smears spread from one to another.. I apologize. I'm making the murky waters murkier. To elucidate: A yellowing calendar page materializes before my own eyes. As I ponder above the black-and-white chessboard splashed with gray, I glance as an inexplicable draft flattens the page momentarily over a dusty dividing line. The page reads, "August 18, 2008." Immediately, the sheet transmutes into a pane of glass. Nonchalant, I stare as the pane rises up over me, and shatters against my head. The glass pieces disintegrate upon impact, and I stand among showering particles, examining my new environment. The board has become a garden, one partially teeming with life and mixed with utter death and destruction. I reach out and lightly grasp a blurry leaf. Did I touch it? Did I imagine it? As if in answer, I feel it—and then, it's gone. I went into a coma on that day. At least, that’s what they say. They say I was crossing a street near my school on the way to my home. I was jay-walking. More correctly, I was breaking the law. Yes, the irony soaks that calendar page. Yes, a car hit me, sending me flying. No, the actual impact wasn’t that damaging. Two fractured clavicles, I think. But obeying the laws of gravity, I fell. Apparently, my head landed on a concrete edge. More correctly, the back of my head collided with stone. Yes, that was damaging. A debilitated cerebellum, I think. Since my brain stem incurred damage, it meant that I would possess a physical disability for... ...I raise my pen and jerk it downward. Paint is a temporal dress at best, right? At the moment before the knife-like tip strikes a knife-like slab, my movement is halted. Flabbergasted, I try again. What else if not the same end that meets me? I relax the utensil. It’s an unspoken rule: I can’t know some constitutions. A draft inexplicably evinces, and as a reminder, a page materializes: ‘What matters,’ it states. â€Å"Life matters,† I retort. What I believe is life, is what I see—what humans see—and what they see defines what they choose to do: it’s the human way. I choose to believe what is important. And what a human thing to do! So be it, I am an organic marker. I spread the epidemic. Just an organic marker, scribbling and smearing. The murky waters stay the same, as I run my course. Like an unspoken rule, physical constraints run with me. It’s the human way.